Facility management / Case study
From Invisible to 245 Clicks
How we rebuilt Easy Facility Services' Google presence in 8 months
- 40 → 250+Clicks per 28 days
- 87 → 9.3Average Google position
- 28,000+Monthly impressions
01 / The challenge
The Challenge
Easy Facility Services had been operating for years with a loyal client base — 500+ clients, 2,000+ trained staff across Chennai. On paper, a company that size should have had a strong digital presence.
The reality was different.
Their previous website, built on WordPress by another agency, had been quietly disconnected from Google Search Console since October 2024. For the better part of 18 months, the site sat online but was functionally invisible — no monitoring, no SEO, no content updates, no one watching what Google thought of it.
When we ran our initial audit in January 2026, the Search Console data told the whole story. The site had been scraping along at 40–50 clicks per 28 days — the floor of what a business this size should expect. Position 87 in average ranking. The kind of number that means customers searching for facility management in Chennai were seeing someone else.
02 / What we did
What We Did
January – February 2026: Full Rebuild
We didn't patch the old WordPress site. We started over.
We designed and built a new website from scratch — structured around how facility management buyers actually search. Every core service page was written with commercial intent in mind: AMC contracts, housekeeping services, pantry management, security. Not keyword-stuffed, but genuinely written for a decision-maker comparing vendors.
The site launched at the end of February 2026 with clean technical foundations: proper schema markup, HTTPS, fast load times, and a sitemap submitted to Google Search Console from day one.
Ongoing: SEO & Content
We didn't stop at launch. Content is updated every Monday and Thursday — blog posts, service page refinements, and FAQ content — all chosen based on what EFS's target clients are actually searching for.
We set up and verified their Google Business Profile, which now works alongside the website to capture local searches.
Every change we make is tracked against Search Console. Not guesswork — data.
03 / The results
The Results
The Google Search Console achievement log is one of the clearest growth stories we've seen.
- 60 clicks / 28 daysMarch 23, 2026
- 70 clicks / 28 daysMay 22, 2026
- 80 clicks / 28 daysMay 25, 2026
- 90 clicks / 28 daysMay 29, 2026
- 100 clicks / 28 daysJune 2, 2026
- 120 clicks / 28 daysJuly 16, 2026
- 150 clicks / 28 daysJuly 24, 2026
- 180 clicks / 28 daysAugust 4, 2026
- 200 clicks / 28 daysAugust 10, 2026
- 250 clicks / 28 daysOctober 10, 2026
- 300 clicks / 28 daysIn progress
That 60-click badge on March 23 is not a coincidence. It arrived the same week the new site went live.
Within 7 months of launch, EFS moved from 40 clicks to 250+ per 28-day period. Average Google position improved from 87 to 9.3. The site now receives 28,000+ impressions per month from Google Search alone.
04 / Why it works
Why It Works
Most agencies build a website and hand it over. We built one and stayed.
The consistent twice-weekly content updates, the technical monitoring, the Search Console check-ins — that's not extra work. That's what separates a site that ranks from one that doesn't.
EFS has been in business for years. They knew their industry. We gave Google a reason to agree.
Easy Facility Services is a Chennai-based facility management company serving 500+ clients with 2,000+ trained staff. Their website is live at easyfacilityservices.com (opens in a new tab).
Want results like this for your business?
We work with a small number of clients at a time. If you want your site to rank and generate leads, let's talk.